One of the central themes to the Sport For Social Change Conference is for attendees to take a step back and look at how they can benefit society via sports. Handicapped and disabled sports is one of the major topics that will be tackled on October 25th, and this Guinness commercial spot that aired during NFL Monday Night Football on ESPN on Sept. 9th, 2013 while the Philadelphia Eagles played Washington is a look into how the able-bodied society can promote the inclusion of the handicapped and disabled in sports.
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